eine Idealistin

andrejpejicpage:

The sky’s the limit!
How Andrej Pejic is becoming a more popular womenswear model than any female

By LAUREN PAXMAN
Last updated at 2:16 PM on 8th February 2012

As a model posed for photographers in a sexy cut-away bikini on a windy New York rooftop, it could have been just any fashion shoot.
But Andrej Pejic is not just any model. He’s the fashion world’s man of the moment - and he models womenswear more successfully than almost any of his peers.
Of course, having a man wearing women’s clothes is guaranteed to make headlines, but Pejic also helps shift the garments. And he has been called on to help sell everything from Givenchy to push-up bras.
Pejic’s most recent shoot saw the model posing for photographer Sebastien Micke and assistant Russ Heller in a bright blue bikini and pale blue trouser suit - and he looks every inch the cover girl.
Behind the scenes images show Pejic’s make-up being applied, and his flawless complexion. We also see the model admiring the clothes he will be wearing in the shoot.
The photos suggest that the Serbian blonde - who grew up in Australia and burst onto the fashion scene last year - is set to make an even bigger impact in 2012.
He is rumoured to be about to sign a contact to be the face of a major fragrance campaign - the natural next step for a successful catwalk model - and is almost guaranteed to be making an appearance on womenswear runways in the coming weeks.
In 2011, the 20-year-old was so in demand, he was even chosen to model for a female lingerie campaign. Pejic’s lack of cleavage did nothing to hinder his appeal and starred in an poster for Dutch department store Hema - advertising a push-up bra.
The model is so popular an ‘industry term’ has been invented using his name.
The ‘Andrej Pejic effect’ refers to men who use make-up, after the androgynous supermodel who openly discusses his use of cosmetics.
But it’s not all fun and games for Pejic, who admits he has to work hard to maintain a woman’s figure.
He told Grazia magazine: ‘To do womenswear I have to be disciplined. My waist has gone from 29 to 25 inches, my hips are 35 inches.’
It appears the hard work is paying off.

dailymail.co.uk